Thursday, February 2, 2012

Ephemera of Early Film Promotion on View at NYPL

Movie posters are such a common sight today that no one really thinks about them. During the first decades of the twentieth century, however, those 27-by-41-inch sheets of paper heralded a new era of advertising. A colorful sampling of these posters, lobby cards, fan magazines, and more from the early years of cinema are on display at the New York Public Library through March 10, 2012.

Early film posters, such as this one advertising
Theda Bara's 1925 film "The Unchastened Woman,"
are on display at the New York Public Library.
image source:

"The Birth of Promotion: Inventing Film Publicity in the Silent-Film Era" exhibit is on view at the Library for the Performing Arts, located at 40 Lincoln Center Plaza in Manhattan. Visitors can eye the fascinating ephemera of early film promotion from noon to 8 PM on Mondays and Thursdays, and noon to 6 PM the rest of the days of the week (except Sundays, when the library is closed). Below is a charming preview of the exhibit that the New York Public Library posted on YouTube.

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