Friday, June 8, 2012

Seductive Smell of New Books Now in a Bottle

Liking "the smell of books" is almost always among the reasons given by those who prefer paper books over e-books. Fortunately for these people, the fashion industry has found a way to reproduce, bottle, and market the seductive smell of freshly printed books for their olfactory pleasure.

Image via @ebertchicago

Paper Passion is a new fragrance that is the result of a collaboration between perfumer Geza Schoen, fashion designer Karl Lagerfeld, and designer Gerhard Steidl. Each small bottle of Paper Passion is nestled in the cutout of a book-like package designed by Lagerfeld. "The smell of a freshly printed book is the best smell in the world," said Lagerfeld in a promotional statement for the fragrance.

A bottle of Paper Passion can be yours for $115 if you live in the US, 70 pounds if you live in the UK, and 88 euros if you live elsewhere in Europe.

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